Is it good?
Is it bad?
That is the question.
The question of champions.
The question asked by so many, yet answered by so few.
Possibly because there is no real answer.
It all comes down to what you, the individual, think about it.
My stance on the situation?
I believe free pitching is both good and bad, depending on who you are.
To a relatively unknown graphic designer, free pitching could be the greatest concept ever.
It gives them an opportunity to get their work out there, to get noticed by big companies or whatnot. With the only investment required being time spent on the design.
Whereas in a normal situation, a novice graphic designer would have very little chance of being hired. After all, who risks spending money on someone who may do a horrible job? It is very risky for the client.
On the flip-side however, free pitching can create unnecessary competition in the graphic design industry, and can be a massive time-sink.
A graphic designer may get hired to do a job, and be guaranteed payment for their time spend working on the design.
but now with all this free pitching business, a large amount of time may be spent on a pitch only have it rejected and the artist has just wasted their time.
So in this way, free pitching could be seen as bad thing amongst the graphic design veterans.
So, in conclusion, What do i think about free pitching?
I don't know what I think.