Friday, August 1, 2008

Abby - Stefan Sagmeister

The following quotes from interviews show that Stefan Sagmeister likes to work hard, he has a variety of purposes including social causes. One of these causes was to show people that complaining is useless.

“I think this ability to work things happen it’s absolutely the most important part of my job”

‘You do it smartly and for the right reasons, it work.”

“Doing design for misc, design for social causes. Corporate design and design for Art”

“The paper that you saw lying on the floor will be turned into a poster as part of that series. We will ship that out to Lisbon either tonight or tomorrow, where it’s going to be put together as a huge billboard. It is newsprint sheets with stencils on them, which we had lying on our rooftop for a week. Since it was exposed to the New York sun everything turns yellow, but the stencils stay white. Put together this billboard is going to read: Complaining is silly. Either act or forget. When we put it up in Lisbon, it’s going to be exposed with Lisbon sun, so eventually everything is going to fade away. So literally the sun will equal the difference, will make the complaining go away.”

The idea did go to Lisbon.

The following quotes show Stefan Sagmeister uses hand writing and drawing in his work because lots of people just use computer all the time. He wants his work to look a bit different.

“everyone else was doing modernism, very slick and high polished work. Our work stood out, because it was something obviously handmade, human touched and haptic, going away from this cold world.”

“Things I learned in my life so far”- series is also handmade typography.”

The following quote shows he does not use just hand skills but sometimes he uses the computer for all of a design.

“But not exclusively! That would not be part of the strategy. A good number of them are made with built type- so you can see that they are human made but we did one exclusively on the computer with Ken Miki, or we did a mixed one where it is partly built type…. it varies.”

He says that even when a computer is used there is a person behind it telling the computer what to do.

“Yes, this can be a way. I think that so many regular people, which are removed from the daily practice of graphic design - so maybe 99.9% - have actually no clue when they see a piece of well done graphic design, that there was actually a human behind it. Many look at a newspaper and think, that a machine did it all - and to a large extend, of course a computer was involved, but they don’t quite get the fact that there are still many human decisions to be made when designing a newspaper: what typefaces are used, how wide the margins are… they just don’t think about it and why should they.”

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